Market Share of Wall Covering Industry
The wall covering market is highly fragmented, with major players like Brewster Home Fashion, Adfors (Saint Gobain), Ahlstrom-Munksj Oyj, Asian Paints Ltd, and Benjamin Moore & Co. Players in the market adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
- September 2023: Asian Paints' wall coverings brand, Nilaya, partnered with Tilla Studio, an Indian design firm, to unveil a nature-inspired collection. This collection showcases delicate hand illustrations in watercolors, gouache, and pencil, offering a fresh perspective on India's design ethos.
Wall Covering Market Leaders
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Brewster Home Fashion
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Adfors (Saint Gobain)
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Ahlstrom-Munksj Oyj
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Asian Paints Ltd
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Benjamin Moore & Co.
*Disclaimer: Major Players sorted in no particular order