How big is the Web Analytics Market?

The Web Analytics Market size is expected to reach USD 6.74 billion in 2024 and grow at a CAGR of 18.47% to reach USD 15.73 billion by 2029. Read More

What is the current Web Analytics Market size?

In 2024, the Web Analytics Market size is expected to reach USD 6.74 billion. Read More

Who are the key players in Web Analytics Market?

Google LLC, IBM Corporation, Facebook Inc., Webtrends Inc. and Adobe Systems Incorporated. are the major companies operating in the Web Analytics Market. Read More

Which is the fastest growing region in Web Analytics Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Web Analytics Market?

In 2024, the North America accounts for the largest market share in Web Analytics Market. Read More

What years does this Web Analytics Market cover, and what was the market size in 2023?

In 2023, the Web Analytics Market size was estimated at USD 5.50 billion. The report covers the Web Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Web Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Web Analytics Market - Size, Share & Trends Report

Web Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Web Analytics Companies and It is Segmented by Application (Online Marketing & Marketing Automation, Mobile Analytics, Content Marketing, Social Media Management, E-Mail Marketing, and Other Applications), Offering (Solution and Services), End-User Vertical (Retail, Manufacturing, Information Technology, BFSI, Healthcare, Transportation & Logistics, and Other End-User Verticals), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Billion for all the Above Segments.

Web Analytics Industry Overview

The web analytics market is highly fragmented, with the precence of major players like Google LLC, IBM Corporation, Facebook Inc., Webtrends Inc., and Adobe Systems Incorporated. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In October 2022, Google Cloud announced a partnership with Snap Inc. (Snap) in which the firm will use Google's data, analytics, and artificial intelligence/machine learning (AI/ML) technologies to enable Snapchat's development. Snap will increase its usage of Google Cloud to enhance the user experience and create personalized solutions, building on a more than ten-year engagement.