Market Trends of Weight Management Products Industry
Increasing Prevalence of Obesity Across the World
The rise in obesity rates is often attributed to unhealthy lifestyles, which include factors such as a lack of physical activity, a diet high in calories and fat, and excessive intake of fast food and processed foods. These unhealthy lifestyle habits can lead to chronic health conditions such as diabetes, high cholesterol, and heart disease. However, there is a growing awareness of the importance of a healthy lifestyle, which includes regular physical activity and a balanced, nutritious diet. Many individuals are embracing healthy habits to manage their weight and reduce their risk of chronic health conditions. This includes eating more whole foods, such as fruits, vegetables, and whole grains, and limiting the intake of processed and high-calorie foods.
In recent years, a wide selection of weight management solutions has significantly impacted the health and fitness sector. The development of weight management products has significantly impacted the health and fitness sector. These products are designed to aid in weight loss and promote overall health and wellness. Weight management products are available in two forms: medical aids and food products. Medical aids include prescription medications, such as appetite suppressants or weight loss drugs, as well as non-prescription supplements that claim to aid weight loss or boost metabolism. These products are typically recommended for people who are severely overweight or obese and have not been successful with diet and exercise alone.
Food products designed for weight management include meal replacements, protein bars, shakes, and snacks formulated to balance nutrients and support weight loss goals. These products are often marketed as convenient options for people who are looking to lose weight but don't have time to prepare healthy meals or snacks. Weight management products can help individuals achieve their weight loss goals and maintain a healthy weight. This can benefit those at risk of weight-related health issues such as diabetes, high blood pressure, and heart disease. Individuals can reduce their risk of developing these chronic health conditions by managing their weight. Moreover, companies such as General Mills, KETO, Garden of Life, and Abbott Laboratories, are introducing meal replacement products for consumers monitoring special diets, such as no-sugar, keto, low-sodium, and low-fat. This is another factor boosting the market studied. For instance, in July 2022, CTRL, the fastest-growing meal replacement brand in the United States, launched new meal on-the-go bars, marking the company's expansion into functional foods. The bars feature new delicious flavors packed with wholesome ingredients, including premium whey protein, that lets you satisfy your hunger anytime, anywhere
North America Dominates the Market
More than two-thirds of adults and almost one-third of children and youngsters are overweight or obese in North American countries like the United States. According to the Harris poll report, in 2021, roughly 15% of adults in the United States reported having at least two chronic medical conditions. A 2021 survey conducted by Research America revealed that approximately 5% of people in the United States were suffering from obesity, while 3% were living with diabetes. Lifestyle modifications, such as adopting a healthy eating pattern, decreasing caloric intake, and incorporating physical activity into one's routine, form the foundation for attaining sustained weight loss. However, people often view diet and lifestyle changes as challenging and, consequently, opt for weight loss supplements that claim to aid in achieving their weight loss objectives.
Manufacturers of these supplements promote their products with various assertions, including the reduction of macronutrient absorption and appetite and the increase of metabolism, thermogenesis, and reduction of body fat and weight. For instance, in February 2021, Hydroxycut launched its newest innovation, CUT Energy, a mouth-watering clean energy drink. This effective formula has been scientifically developed for everyday energy drink users, fitness enthusiasts, and weight loss seekers. Also, the United States Food and Drug Administration (FDA) regulates weight loss supplements to ensure products are safe and their label claims are truthful and not misleading, propelling the growth of the market further.
