Market Trends of Wheat Bran Industry
This section covers the major market trends shaping the Wheat Bran Market according to our research experts:
Various Wheat Bran Health Benefits Drive Market Growth
- The health benefits of wheat bran are an essential reason for the market's growth in recent times. Nutritional effects, mechanical effects in the gastrointestinal tract due to its fiber content, and antioxidant effects from its phytochemical constituents attract customers to buy wheat bran products.
- Wheat bran has higher antioxidant activity than other milled fractions and contains various components such as phytic acid, polyphenols, vitamins, and minerals. These wheat bran components possess human health benefits, including preventative effects against cancer and type two diabetes. It has zero saturated fat and zeroes cholesterol, thus being suitable food for people with certain medical conditions and diet restrictions.
- As there is a growing demand for wheat brain among the population, several players and the government has introduced policies to boost agricultural production, including subsidies that have encouraged farmers to produce wheat crops intensively, and this can be witnessed by the data published by Food and Agriculture Organization (FAO).
- For instance in 2018 the wheat production around the globe was 732.14 million metric ton which increased by 3.9% and reached 760.93 million metric ton in 2020. Thus, increasing the production of wheat and healthy food is likely to aid the growth of the wheat bran market in the forecast period.
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Asia Pacific is the Fastest Growing Market
- Asia Pacific Region is the fastest growing market, primarily producing wheat and wheat-milled by-products such as bran. A huge livestock population also contributes to the increasing demand for bran as animal feed. The rising demand for animal feed options in the Asia-Pacific region, especially in India, Malaysia, Thailand, etc., is making the wheat bran animal feed market steady in the region. Wheat bran is suitable for all livestock feeding and very palatable to most classes of animals as well.
- In Asia Pacific countries, consumption is also more as people from this region suffer from more cardiovascular diseases than the rest of the world. According to the Centers for Disease Control and Prevention (CDC), cardiovascular disease (CVD) is the leading cause of death worldwide; half of the cases of CVD are estimated to occur in Asia.
- Changes in lifestyle and consumption patterns of the population in the region with higher adoption of fiber-rich products such as bran will also contribute to the market growth. Hence, the demand for wheat bran in the Asia Pacific region is growing in all application sectors and is likely to follow the same trend during the forecast period.
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