Market Trends of Wheat Gluten Industry
Consumers Inclination Towards Healthy and Organic Food
Due to changing lifestyles and hectic work schedules, people are not able to maintain their health, so people are shifting their preference toward healthy and organic food. Moreover, with the growth in the research and development for plant-based protein and the rise in the consumption of vegan food, this population is further anticipated to propel the growth of the wheat gluten market. Primary in the United States, and Canada, increased the consumption of RTE food products. The change in the diet leads to increased adoption of vegan food products for nutritional gains. Increased awareness among health-consciousness consumers of the health benefits is increasing demand for organic nutritional supplements for products with a high concentration of wheat proteins.
North America Dominates the Market
North America dominates the wheat gluten market due to the rise in the vegan population. In countries such as the United States and Mexico, the plenty of applications in the food industry and the increase in the need for fiber foods among health-conscious people will boost the growth of the wheat gluten market in the region during the forecast period. There is a significant amount of growth in the wheat gluten market due to the rise in the need for meat-free diets and a change in consumer choice for healthy food options. Wheat gluten is also gaining a place of prominence in the diets of bodybuilders and athletes who suffer from celiac disease or gastric and bloating problems. With sustained demand for wheat gluten ascending from numerous end users, manufacturers are evincing interest in manufacturing clean-label and organic products to improve their sales prospects. In September 2021, Ardent Mills acquired Firebird Artisan Mills. This company is specialized in milling gluten-free specialty grains and pulses.
