Market Trends of Wheat Protein Industry
Growing Significance for Nutrition and Weight Management
Weight management has always been a problem among the population, but over the years it has turned into an epidemic. The level of obesity has doubled globally since 1980. In 2014 more than 1.9 billion adults were overweight and about 600 million were obese. In 2014, 41 million children under the age of 5 had a significant need for proper nutrition and weight management. This has immense scope in the future as most of the population is changing to a healthier lifestyle and consuming food with proper nutrition and managing one's weight is the key attribute to have this lifestyle. These market trends will positively impact the global wheat protein market.
North America Market Holds the Major Market Share
North America market holds the major market share in the wheat protein market, owing to the busy lifestyle and hectic work schedule mostly in the United States and Canada is boosting the consumption of RTE food products supporting regional growth. Europe market is anticipated to observe growing CAGR during the forecast period. Expanding product usage in biscuits, cakes, bread, and other bakery products is instigating the wheat protein market. Surging demand for plant-based food products owing to nutritional benefits fuelling the market growth. Germany France and UK are key countries contributing major revenue share owing to the improved adoption of organic products stimulating industry size.
