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• May 2024: Nutella partnered with Lavazza to launch Nutella & Lavazza’s biscuits and coffee ‘Perfect Match.’ Lavazza also offers the Espresso Barista coffee range, which uses beans from Central and South America, Africa, and Asia and has aromatic notes of flowers, cocoa, and wood.
• April 2024: Nescafe and Arnott teamed up to launch another Tim Tam-inspired drink, the Nescafe White Choc Mocha. The company states that the new flavors combine creamy coffee with the white chocolate taste of Tim Tam biscuits.
• February 2024: L’OR Espresso entered a new global partnership with Ferrari. The collaboration sees L’OR Espresso embark on a new chapter alongside Ferrari in the FIA World Endurance Championship (WEC).

• April 2024: Smartwater launched designed aluminum cans for its alkaline and sparkling waters. The cans are available in supermarket aisles in the United States. 
• February 2024: The Topo Chico brand launched a range of sparkling mineral water flavors, such as Tonic Water, Ginger Beer, and Club Soda. The products can be used as mixers in cocktails.
• February 2024: Nongfu Spring invested CNY 5 billion (approx. USD 703 million) into a new factory in Jiande City, Zhejiang Province. The project was implemented in two phases and multiple stages and was expected to be completed within five years. The company plans to cover production, processing, and manufacturing to create a comprehensive industrial base for drinking water and beverage products.

• February 2024: Hindustan Unilever Limited (HUL) expanded its Bru Gold portfolio with a new range of flavored coffee in vanilla, caramel, or hazelnut. The company is focused on driving growth by attracting more users, creating more consumption occasions, and - introducing more premium products in its portfolio. 
• May 2024: Nescafé has introduced its premium espresso concentrate coffee in Australia and China. These two markets, each with their unique advantages, serve as strategic testing grounds for the product.  
• April 2023 - Nestlé launched its first instant coffee for iced beverages in China in response to increasing demand for cold coffee at-home.  The product initially debuted in China ahead of being launched in Mexico. 

• March 2023: Vitaminwater introduced two flavors, ‘With Love’ and ‘Forever You,’ to its zero-sugar product range and an innovative reformulation for all six zero-sugar flavors.
• June 2022: Vitaminwater partnered with famous star Lil Nas X to launch the “Nourish Every You” campaign with six videos featuring his track “Give Me One Chance.” Each video featured a unique Vitamin water flavor: focus, shine, energy, xxx zero, gutsy, and ice.
• March 2022- Gatorade Fit, a new electrolyte beverage with no added sugar, artificial tastes or sweeteners, or artificial colors, was introduced by PepsiCo as a fitness product. According to the manufacturer, the drink contains electrolytes from sea salt and watermelon, antioxidants, and vitamins A and C.

• January 2023: Starbucks Corporation further expanded its presence in Vietnam by inaugurating its 100th store in the country. The newly established stores are situated in Binh Duong and Quy Nhon provinces, adding a total of 13 new locations to Vietnam.
• October 2022: Nestle Group's leading coffee brand, Nescafé, unveiled plans to invest over USD 1.02 billion by 2030 to support coffee farmers in transitioning to regenerative farming methods and adapting to the climate crisis. This initiative will primarily target Nescafé's coffee suppliers in key regions, including Vietnam, Brazil, Mexico, Colombia, Ivory Coast, Indonesia, and Honduras, where 90% of the coffee Nescafé sources is cultivated.
• August 2022: Masan Group completed the acquisition of an 84% stake in Phuc Long Coffee & Tea in a deal valued at USD 453 million. This purchase marked the second phase of their investment, following the acquisition of a majority stake six months earlier for USD 110 million, with the additional 34% stake acquired for USD 154 million.
• July 2022: In Vietnam, Nestlé and Starbucks introduced the 'Starbucks At Home' coffee experience, featuring four of Starbucks' signature instant coffee flavors, including dark roast, caramel latte, caffè mocha, and caffè latte. They also launched the 'We Proudly Serve Starbucks Coffee Program,' providing premium coffee solutions to selected channels.

• March 2022: Compañia Tequilera de Arandas S.A. de C.V.'s Lobos 1707, the ultra-premium tequila and mezcal brand, announced its launch into the Canadian market. Lobos 1707 commemorated its expansion with an official launch event in Toronto.
• January 2022: Diageo PLC acquired the premium artisanal mezcal brand Mezcal Unión by acquiring Casa UM. Mezcal Union is one of the leading brands of mezcal production. The company used this acquisition to expand its business of mezcal drinks.
• October 2021: IZO Spirits announced a new limited edition Mezcal Añejo Cenizo that will be available in October. The product was released as a limited edition, with just 749 bottles available, and is crafted from wild agave grown on the high-altitude mesas of Durango, Mexico.

• October 2022: VictoriaTM unveiled Vicky Chamoy, a Mexican-imported beer infused with chamoy flavors, offering a unique blend of sweet, salty, spicy, and sour notes. This distinctively flavored beer is available in a convenient single-serve 24-ounce can.
• September 2022: Heineken Group's United Breweries launched Heineken Silver, a part of the renowned Amsterdam-based Heineken brand lineup. Brewed by experienced master brewers, Heineken Silver boasts natural ingredients like A-yeast and pure malt for an exceptional taste.
• May 2022: Anheuser-Busch InBev introduced Seven Rivers, a new beer in the Indian market akin to renowned brands like Budweiser, Corona Extra, and Hoegaarden. Initially available in select areas of Karnataka and Maharashtra, it's set to expand its presence to regions including Delhi, Goa, Haryana, and Uttar Pradesh in the near future.

• November 2022: The Nestlé brand Nespresso launched plant-based home compostable coffee capsules. It offers premium quality coffee without compromising the taste. The capsules are made compatible with Nespresso Original machines.
• June 2022: Keurig Dr. Pepper Inc. and Intelligentsia Coffee launched Intelligentsia K-Cup Pods for the Keurig brewing system. The super-premium coffee brand will be offered to consumers in this format for the first time.
• August 2022: Tim Hortons unveiled four new varieties of espresso capsules compatible with Nespresso machines. These four varieties include classic, bright, bold, and decaf.

• April 2023: Nestle, the Swiss food and beverage industry leader, unveiled Nescafe Ice Roast instant coffee in China, catering to the growing demand for "cafe-style cold coffee experiences" in the comfort of one's home.
• September 2022: Luckin Coffee, a prominent Chinese beverage chain, initiated an entrepreneurial endeavor by introducing a new coffee brand called "Cotti Coffee."
• January 2022: Ethiopian Coffee Brands made their debut on China's largest e-commerce Platform. This strategic move aims to harness the infrastructure offered by the electronic World Trade Platform (e-WTP) to create a conducive environment for promoting e-commerce and tourism among African entrepreneurs, all while bringing high-quality African products into the Chinese market.

• In May 2022, PerfectTed introduced a line of health drinks made of matcha green tea-based natural energy beverages to combat fatigue. The challenger brand's goal was to transform caffeine usage into something healthier by utilizing a matcha ingredient that has been used for over 800 years.
• In May 2021, Gist, a prebiotic effervescent beverage made from five botanical components that have received organic certification, was launched to compete with other health drinks. The gist is reinventing was claimed to be a clean beverage as it was made using plants rather than extracts.
• In May 2021, PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment.