Wipes Industry Overview
The global wet wipes market stands to be fragmented, with competition among a few market players to increase their share in the market studied. In terms of share, the market is dominated by players such as The Procter & Gamble Company, Kimberly-Clark Corporation, Johnson & Johnson, Unilever PLC, and Diamond Wipes International. The key players operating in the global wipes market have been majorly adopting strategies like product launches, expansions, mergers and acquisitions, and partnerships. Companies have been strengthening their position in the market by acquiring other players operating in the market studied. For instance, in April 2022, Kimberly-Clark’s brand Cottonelle enhanced its product for a worry-free flush. The company claims that its flushable wipes aim to break down like toilet paper. Moreover, in August 2022, Kimberly-Clark, including Andrex, Kleenex, and Huggies, partnered with Carlton Power to supply hydrogen to the company’s manufacturing facility at Barrow-in-Furness in the United Kingdom.
Wipes Market Leaders
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Unilever Group
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Procter and Gamble Co.
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Kimberly Clark Corporation
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Diamond Wipes International, Inc.
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Johnson & Johnson Services Inc.
- *Disclaimer: Major Players sorted in no particular order
